Suggestion on Makila E-Haat

Dear PMO,

I need to thank and congratulate you for launching MahilaEHaat , an Online marketplace for SHG to sell their products. I got to know about it from link in irctc.co.in. So for a moment, i thought it is an affiliate of Indian Railways. As a responsible citizen, i would like to provide  few suggestions. If you are wondering, what are my credentials, i would like to say that i have run HobbyShopIndia, a online market place for art and handicraft makers. Due to shortage of funds, I could not run it well, I will be closing it soon. As they say, failures are stepping stones to success, i have learnt my lessons and would like to share my thoughts/knowledge. Below are my suggestions

  1. Hope you have taken lessons from shop.irctic.co.in, which was closed.
  2. Brand Value: Mahila E-haat could make a reference in hindi. But arguably it is not a great brand name with a good recall.
  3. What are the marketing strategies you have? Given that you have provided link in irctc site, there are lot of options
    • Provide ads in Railway stations.
    • Give link to site in ticket confirmation SMS.
    • Ads in railway coaches(With free wifi in stations)
    • Provide stalls in Railway stations.
    • Give these products as gift for high value customers, travelers who take package tours etc.
    • Add customer loyalty program in railways which can be redeemed at this site.
    • With a huge customer base of Irctc, it provides various touch points. Providing a omni channel experience helps.
  4. Technical improvements:This is an ever ending topic. But few are few obvious things
    • URLs are not SEO friendly.
    • Page loading time is high.
    • The home page layout is not great. It gives lot of things about organisation and doesnot take to products quickly.
    • Product pages does not have detailed product specifications.
    • Better images from various angles are desired.
    • No Social sharing of the products in site.
    • What is the need for number of visitors in product page.?
  5. Hope you do not get help or feedback from major online reatailers like Flipkart, snapdeal etc. They have conflicting interest and might not be purely committed to your goals.
  6. Training is required for vendors to improve on lot of things.

 

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