Suggestion on Makila E-Haat

Dear PMO,

I need to thank and congratulate you for launching MahilaEHaat , an Online marketplace for SHG to sell their products. I got to know about it from link in irctc.co.in. So for a moment, i thought it is an affiliate of Indian Railways. As a responsible citizen, i would like to provide  few suggestions. If you are wondering, what are my credentials, i would like to say that i have run HobbyShopIndia, a online market place for art and handicraft makers. Due to shortage of funds, I could not run it well, I will be closing it soon. As they say, failures are stepping stones to success, i have learnt my lessons and would like to share my thoughts/knowledge. Below are my suggestions

  1. Hope you have taken lessons from shop.irctic.co.in, which was closed.
  2. Brand Value: Mahila E-haat could make a reference in hindi. But arguably it is not a great brand name with a good recall.
  3. What are the marketing strategies you have? Given that you have provided link in irctc site, there are lot of options
    • Provide ads in Railway stations.
    • Give link to site in ticket confirmation SMS.
    • Ads in railway coaches(With free wifi in stations)
    • Provide stalls in Railway stations.
    • Give these products as gift for high value customers, travelers who take package tours etc.
    • Add customer loyalty program in railways which can be redeemed at this site.
    • With a huge customer base of Irctc, it provides various touch points. Providing a omni channel experience helps.
  4. Technical improvements:This is an ever ending topic. But few are few obvious things
    • URLs are not SEO friendly.
    • Page loading time is high.
    • The home page layout is not great. It gives lot of things about organisation and doesnot take to products quickly.
    • Product pages does not have detailed product specifications.
    • Better images from various angles are desired.
    • No Social sharing of the products in site.
    • What is the need for number of visitors in product page.?
  5. Hope you do not get help or feedback from major online reatailers like Flipkart, snapdeal etc. They have conflicting interest and might not be purely committed to your goals.
  6. Training is required for vendors to improve on lot of things.

 

My Projects on IoT

While I have few ideas which are more of a short term and for me to learn the basics, I have following ideas in my mind.  I need to admit that I was sceptical about posting it even before first version of PoC is ready. The risk of some body implementing it before me exists ( I am over optimistic to be precise, but you never know). However I see that by publishing about my plans

  1. I can get honest feed back.
  2. Help, Tips,Suggestions to make it better. Perhaps people better than me can collaborate with me.

Following are the projects. Feel free to contact me if you feel if the ideas are good and worthwhile pursing it and if you would like to collaborate/help me.

Continue reading “My Projects on IoT”

My Past Ventures

Though i have been working with various companies from 2003, on my personal interest, I have worked on following personal projects. Though the number seems to be small, I have no complaints or regrets. As my old blog (harianantha.in) which has details about them is no more available, I am writing  small details about them.

  1. Book-A-Friend
  2. MyCityTraffic
  3. HobbyShopIndia

Continue reading “My Past Ventures”

Book Review : Infinity In a Box

InfinityInaBox
Infinity In A Box

Disclaimer: Author of this book is brother of one of my close friend. However I have given a neutral review. You can order book from Here Below is my review

To be frank, I was not aware of this book till my friend told me. I was happy that brother of my friend has become an author.  Science fiction is a genre that I don’t usually read and I bought this book only for my friend. The premise of the book is interesting and the book starts in an interesting manner. Continue reading “Book Review : Infinity In a Box”

Lost And Found

Hello All,

This blog is a continuation of my previous blog harianantha.in. Due to un forseen issues, i had lost my domain and i could not retrieve my old domain. So my old domain (harianantha.in) is lost. In one sense, it is good. I am having a new beginning now.  I created that domain perhaps in 2007 or 2008 may be. I had blogged about log of stuffs like Book Reviews, Movie reviews, My observation on social issues, My Ideas and thoughts, My Experiments etc.

If you have been following harianantha.in, please continue to follow this blog